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How Apex Legends Saved EA’s Ass… In Spite Of EA (Patreon)

Published:
2019-02-12 20:15:32
Imported:
2020-05

Content

I'm getting back into long-form writing after a long time away, at least while my headspace is open to the idea. I decided to write in detail about Apex Legends' success and how it rescued EA, something we discussed on this week's Jimquisition but didn't do a deep dive for.

Hope you enjoy!

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How Apex Legends Saved EA's Ass... In Spite Of EA

Apex Legends has been quite a remarkable entity, something that deserves much analysis. Electronic Arts and Respawn Entertainment released the game without prior warning, surprising everybody without the usual massive marketing spend we see on a major release.

Comments

Anonymous

Great editorial! It was like reading a Jimquisition episode, except it's not Monday.

Anonymous

Yes! YESS!! I've missed your essays so much!

jimquisition
>>19813151

Thank you. Might be because I wrote it immediately after posting yesterday's video. I've been very fired up lately!

Anonymous

That’s a good read! Do you think you’ll add editorials as a regular feature, or do them when you’re feeling particularly fired up?

jimquisition
>>19817845

Ideally I want to do them more regularly, it's just up to my brain how often I can do it.

Anonymous

Love long form writing, thanks for this! :D

Anonymous

Quite a telling lesson indeed. If only EA learned it before eating Visceral Games. :( Great piece all the same Jim. :)

James Osgood

Excellent! I've always enjoyed your written content.

Nicole Barovic

As much as I love your video content, I have a special fondness for anyone still doing long-form writing in the Era of the Algorithm. I hope these become a regular thing again.

shadowscribble

EA succeeds by doing none of the EA things to a project. They kept their collective gobs shut and let a game happen. EA's shareholders should see this as evidence of where the weak link lies.

Anonymous

Thanks, nice to see articles again. I think it’s worth mentioning that money did flow into streamers , which apparently got to play a bit earlier and then all of them went full steam in twitch promoting the game as „apex partners“ , such kind of hype does help people wanting to be part of. Luckily the product does live up to the hype, so that helped. Just pointing out that some marketing was used, not upfront and probably not with such big numbers as a full campaign but nowadays, investing in streamers and yotubers helps the hype.

Dinker

The page got moved and the link is no longer valid. Might be worth updating with the proper link!