How Pepsi Won the USSR ... And Then Almost Lost Everything (Patreon)

How Pepsi Won the USSR ... And Then Almost Lost Everything

The first 500 people to use this link will get a 2-month free trial of Skillshare. Learn how to make parallax videos like I do or how to start your own company: http://skl.sh/businesscasual6 Support me on Patreon to get early access to my future videos: https://www.patreon.com/business_casual Join me at BC's subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 43rd video of the Behind the Business Series. For half a century the USSR was America's greatest rival ... and yet one American company was able to capture the heart and wallets of the Soviet Union: Pepsi. Starting with an ambitious exhibition after Khrushchev's rise to power, Pepsi was able to negotiate a strategic trading deal with the USSR: Pepsi would sell their product in exchange for Stolichnaya vodka, which they could sell back home in America. With trade becoming more lucrative, Pepsi's barter became increasingly ambitious: at one point they traded over a dozen submarines and were in the process of exchanging a fleet of oil tankers, but then the Soviet Union collapsed. In a frantic scramble to secure their assets, which were now scattered across a dozen countries, Pepsi lost their footing. Coca Cola, on the other hand, stood poised to overtake their rival. The fall of the USSR was a great opportunity for them, and over the course of a single decade Coca Cola entered Russia and became the number 1 cola in the country. Under the kind patronage of Nagabhushanam Peddi, Dan Supernault, Samuel Patterson, James Gallagher, Brett Gmoser & Roman Badalyan.