The Xerox Thieves: Steve Jobs & Bill Gates
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40th video of the Behind the Business Series.
We live in an era of smartphones and computers that are defined by their sleek designs and ease of use. But exactly how did the concept of the "graphical user interface" come about?
While Apple and Microsoft are the GUI kings today, it was the researchers at Xerox that invented the GUI at their Palo Alto Research Center. If only Xerox management had seen the potential of these inventions, perhaps today they would've been the first trillion-dollar company. Alas, Steve Jobs & Bill Gates saw what Xerox management couldn't: they acquired the GUI from Xerox for dirt-cheap and the rest, as they say, is history.
Under the kind patronage of Dan Supernault, Samuel Patterson & James Gallagher.